Etihad Airways has launched a new brand campaign called “Beyond Borders,” built around a brand film centered on the theme of ambition, according to the airline.
The campaign is rooted in the spirit of Abu Dhabi, the city that Etihad says gave the airline its wings, and centers on the people, places, and connections that grow when someone steps beyond the familiar, according to the release.
“Beyond Borders is a new chapter for Etihad,” said Antonoaldo Neves, Chief Executive Officer, Etihad Airways.
“Beyond Borders is a new chapter for Etihad. Every route we fly, every guest we carry and every partnership we build reflects the same ambition that Abu Dhabi was built from,” said Antonoaldo Neves, Chief Executive Officer of Etihad Airways.
“This city gave us an identity, a purpose, and a reason to reach further, and everything we’ve built as an airline over the past 23 years reflects that.”
“For every guest who flies with us, we believe that some journeys take you beyond the destination, and we’re here to help you make that journey,” added Neves.
“This philosophy is shaping how we grow. Beyond Borders is the lens we look through at the start of every journey and the attitude we use to break through every barrier; where others stop at the border, we go beyond it.”
