Estée Lauder Expands OMD Hong Kong Remit

Estée Lauder in Hong Kong & Macau has appointed OMD Hong Kong to manage the media brief for its portfolio of prestige skincare, makeup, and fragrance brands.

OMD will expand its media planning and buying duties for the Estée Lauder brand to include the remaining 13 brands in the group’s portfolio. These include TOM FORD BEAUTY, Bobbi Brown, Origins, Clinique, Lab Series, M•A•C, GLAMGLOW, Too Faced, La Mer, Darphin, Jo Malone London, By Kilian and Editions de Parfums Frédéric Malle. OMD’s appointment commenced on July 1st, 2019 and lasts for a duration of two years.

“We are delighted to extend our partnership with OMD to leverage the team’s strategic thinking and innovation capabilities in media and advertising technology, as well as their in-depth knowledge of the Hong Kong market, to drive business growth,” said Vicki Au, Managing Director of Estée Lauder (Hong Kong) Limited.


Gary Wong, Managing Director of OMD Hong Kong, added: “It’s a real honor to have our remit expanded and take on greater responsibilities for some of the world’s most prestigious brands. It’s been a pleasure working with the team and we look forward to extending this relationship to drive business growth for the rest of The Estée Lauder Companies’ portfolio.”

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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