GroupM’s newest and largest agency, EssenceMediacom, has officially launched with the ambition of “Disrupting the old models across media, creative, innovation and analytics.”
Led by Global CEO Nick Lawson, it will be comprised of 10,000 people across 120 offices globally combining Essence’s performance, data, analytics, and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
The agency launches with a global client roster, which includes adidas, Bayer, Dell, Google, Mars, NBCUniversal, PlayStation, Procter & Gamble, The Coca-Cola Company and Uber, and said that it will be responsible for more than $21bn in global media billings).
“This process has been nine months in the making and I am so excited to see our ambition of bringing Essence and MediaCom together finally become a reality,” said Lawson.
“What will underpin our groundbreaking agency is our people, and we will be steadfast in our commitment to provide an environment of continuous learning so they can grow and be the best they can be. Together, and with analytics, data and technology at our heart, I have no doubt we will deliver breakthroughs across our entire client base.”
Christian Juhl, Global CEO, GroupM added: “The fusion of Essence’s measurement and data-driven DNA with MediaCom’s scale and strategic expertise creates something truly unique in the marketplace. Alongside Mindshare, Wavemaker, and mSix&Partners, the launch of EssenceMediacom ensures we have the solutions and thinking to meet the needs of every brand and marketer seeking to grow their business in the new economy.”