GroupM-owned Essence has named Monica BhatiaManaging Director for Singapore, reporting to APAC CEO T. Gangadhar.
Bhatia will continue in her current role as Essence’s Senior Vice President, Client Partner, APAC, leading the agency’s Google business across the region and reporting to Dave Marsey, Essence’s President, Global Client Partner.
Prior to joining Essence in 2017, she headed the digital practice for GroupM’s Maxus in APAC, building its product proposition across 14 markets. With over 17 years of experience in the industry, Bhatia has worked on the brand side at L’Oréal and Godrej Group in India, and Dabur in Nepal. She has also held client services and strategic planning roles at creative and media agencies in Singapore, Indonesia, Vietnam, and India.
“Monica’s impressive experience in marketing, advertising, and media, and her deep understanding of Essence’s business, clients and culture, make her the best person to lead our Singapore office,” said Gangs. “A believer in true partnerships as well as diversity and inclusion in the workplace, she constantly strives to nurture strong collaborative relationships with both clients and employees. I am really excited about our next stage of growth with Monica’s steady strategic leadership and direction, as she continues to champion our clients, work, and people in Singapore.”
“It is a privilege to have the opportunity to lead the highly talented, entrepreneurial, and dedicated team at Essence in Singapore,” said Bhatia.”Having worked closely with the team over the past three years, I am truly proud of the industry-leading capabilities we have built-in data, analytics, and technology. Brands today are increasingly looking to achieve transformational data-driven growth, and I am looking forward to leveraging our unified approach to media and creativity to deliver breakthrough work for our local, regional, and global clients in Singapore.”
Since Essence’s entry into APAC with its first office in Singapore in 2013, the agency has expanded to seven countries and 11 offices across the region. Essence’s portfolio of clients in Singapore includes the Financial Times, Google, NBCUniversal, and Scoot.
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