Footwear brand, Crocs, has appointed Essence as its integrated media agency of record in China. Led from Essence’s Shanghai office, the agency’s remit will include strategy, media planning, media activation, and content innovation for Crocs’ digital and offline brand and performance marketing campaigns.
“Crocs is committed to making the world a happier place through continued innovation and creativity. We were looking for an agency partner to accelerate our efforts in a year of rebranding, deepen our relationship with consumers in the e-commerce space, and capture new opportunities in the market,” said Hao Xu, Senior Marketing Director, China, Crocs..
“With Essence’s integrated media offering and expertise in data-driven brand and performance marketing, we look forward to working closely with the team to drive Crocs’ brand transformation and business growth in China.”\
Crocs is the latest addition to Essence’s portfolio of clients in China, which includes Bilibili, Google, Hermès, Jeep, Nitori, Roborock, Scoot, and War Horse.
“Crocs and Essence share a tireless pursuit of innovation, creativity, and improvement with a people-first approach. With a mission to make brands more valuable to the world, Essence’s belief is that when brands like Crocs put people first, they have tremendous potential to make the world a better place – creating real value for consumers while fueling organizational culture and success,” said Benjamin Wei, Managing Director, China, Essence.
“We are delighted to collaborate with Crocs to deliver valuable advertising that reinforces its vision of ‘everyone comfortable in their own shoes’ and propel its growth across China.”