According to Booking.com, travel continues to show no signs of abating in Asia, with nearly three-quarters (73%) of Asia-Pacific travelers unwavering in their future travel plans, Booking.com has announced Eric Nam as the campaign ambassador for its 2023 Explorers campaign. This year’s Explorers campaign, the brand says, seeks to empower every traveler by showing them the endless possibilities travel can bring.
They added that it is inspired by Eric Nam’s individuality and innate sense of curiosity, with the 2023 Explorers campaign taking him to the heart of Asia traversing the culturally rich cities of Hoi An, Vietnam, and Bangkok, Thailand and bringing to life his passion for exploration in a series of short films.
“Exploring the world is an incredibly important source of inspiration for my life and a form of personal growth for me. Learning about other cultures fuels my creativity and curiosity, and helps me take on fresh perspectives,” said Nam.
“I’m honoured to be a part of Booking.com’s 2023 Explorers campaign, and I hope to inspire more people to fearlessly embrace different ways of seeing the world.”
“Amidst ever-evolving global realities, a sense of empowerment can be underrated. The 2023 Explorers campaign is hence a timely reminder of the incomparable joy and empowerment that travel can bring us,” said Laura Houldsworth, Managing Director for Asia Pacific.
“Our goal at Booking.com is to make it easier for travellers to shape their own extraordinary travel experiences – by offering personalisation and providing our users with the widest choice of accommodation options and unique experiences. We’re absolutely thrilled to partner Eric Nam on this campaign, and can’t wait to share how he travels his way.”
Responsible travel is also at the forefront of this campaign, as Booking.com shows travellers have access to an array of accommodations and experiences that encourages more sustainable choices, whilst reducing their environmental impact in the destinations they visit.
With sustainability remaining top of mind for APAC travellers, Booking.com empowers travelers to make responsible choices that positively contribute to the places they explore.