The Epica Awards announced that this year’s Creative Leaders Tribute will be awarded to Piyush Pandey, the legendary Indian creative, Chairman of Ogilvy India and Ogilvy’s Chief Creative Officer, Worldwide.
The award pays tribute to those who “have shown a career-long commitment to supporting and enhancing creativity,” said Epica. Pandey will be awarded at the Epica Awards ceremony at the Royal Tropical Institute in Amsterdam on the evening of November 21.
Widely-respected in India for his iconic work for brands such as Cadbury, Fevicol and Asian Paints, Pandey has created ads that are “jewels of entertainment and written songs and slogans that have become part of Indian culture,” said Epica, adding that under his watch, Ogilvy in India fought to eradicate polio.
Pandey joined Ogilvy as an account director in 1982 but was moved to the creative department when the agency spotted his potential. Three years later he was creative director.
“I am totally humbled by this generous recognition,” said Pandey. I would like to thank all clients and colleagues, for giving me the opportunity and for helping me in every way, to make the work look good.”
Epica’s editorial director Mark Tungate, who hosts the awards ceremony, said: “It is an honor to present this award to Piyush Pandey. From the beginning of his career, he has created the kind of advertising that professionals admire and consumers love: warm, humane, imaginative and – because of all those things – effective.”
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