The Epica Awards has launched a new campaign from Hecho Studios Amsterdam that takes a humorous tact to remind potential entrants that it’s time to leave the “self-love” to other awards.
Hecho Studios worked with photographer André Bakker and body paint artist Ton Nizet to create images that shed light on the status quo of creative awards and Epica’s uniqueness.
“We appreciate the aesthetic and unique perspective Epica brings to judging creative work,” said Gregg Clampffer, executive creative director, Hecho Studios Amsterdam. “To elevate this we wanted to convey a bold and visually striking message inspired on op art. With André and Ton in the mix, we managed to create an eye-catching visual that illustrate self-affirmation with a dash of sex-appeal.”
Epica Awards will return to Amsterdam for its next jury meeting, conference and ceremony from November 18 to 21. The ceremony will be held at the KIT Royal Tropical Institute and be preceded by the annual Creative Circle conference, whose subject this year is “The Truth About Brand Purpose.”
This year’s jury president is Fiona Rogers, chief operating officer of Magnum Photos.
“We are in an age of infinite content creation: more than ever brands are turning to emotive, powerful and relatable stories which have the ability to move and cut through the noise,” said Rogers. “It’s an honor to be invited to preside over such an important initiative. I’m looking forward to seeing how our entries creatively approach this shift to an expanded, 360 degree representation of the traditional ‘authenticity’ tropes.”
Epica additionally revealed its new website, designed by Lithuanian studio and former Epica winners Godspeed Branding.
“We decided to go epic for Epica,” said Tomas Ramanauskas, co-founder of Godspeed Branding. “First, we’ve focused on brand assets: a striking award—a glass pyramid. It became the focal point of the website, a spinning object of fetish. Then we’ve taken Epica’s main brand color and made it rule their web look—all of it turning black.”
Dovydas Stonkus, head of design, Godspeed Branding added: “We’ve worked really hard on the practical things: a refreshed UX, fewer pages, responsive design, quicker access of information. Our design team used animation to make browsing a smooth, seamless experience. The creative process was exceptionally smooth since we knew the Epica Awards very well and had a clear vision of how we would like to make them look. Great communication with the Epica team helped tremendously.”
Find out more at www.epica-awards.com