The Epica Awards, the only awards show in the ad world judged by journalists, has released the shortlisted entries for the 2019 competition.
The finalists will go through to the grand jury, which meets in Amsterdam on November 18-20. Gold and Grand Prix winners will be awarded during a special ceremony at the Royal Tropical Institute on November 21. Silver and Bronze winners will be published on the Epica Awards website the following day.
“Despite a general feeling of uncertainty, especially across Europe, agencies were able to find room in their budgets to send us their best work,” said Epica’s editorial director, Mark Tungate. “As a result, the jury had to work extremely hard to separate the brilliant from the good. We believe our shortlist already represents the ‘best in show’ and everyone on it deserves our congratulations.”
Host/Havas with “Bring on Winter” for Air New Zealand in Topical & real-time
Innocean Worldwide with “Get Mean” for Kia Motors Australia in Branded Content – Branded Games
Leo Burnett with “Bonds Re-Loved” for Hanes Brands/ Bonds in Fashion, Footwear & Personal Accessories
Leo Burnett with “Bonds Re-Loved” for Hanes Brands/ Bonds in Public Interest – Environment
Leo Burnett with “Silent Whistle” for Samsung in Mobile Sites & Apps
MSQUARE Productions with “Home Safe and Sound (Frances’ Story)” for LDK Healthcare in Recreation & Leisure
BBDO China with “Hunger Signatures” for MARS WRIGLEY CONFECTIONERY in Copywriting & Storytelling (x2 parts)
BBDO China with “Beasts” for Mercedes Benz in Illustration (x2 parts)
McCann Health with “Breath of life” for GlaxoSmithKline in Mobile Sites & Apps
Media Arts Lab with “The Bucket Main Film” for Apple China in Online & Viral Films
FCBIndia Group with “Times Out and Proud” for Bennett Coleman and Company Limited in Public Interest – Gender Equity (x4 parts)
FCBIndia Group with “The Open Door Project” for The Millennium School in Events
FCBIndia Group with “Times Out and Proud” for Bennett Coleman & co. ltd in Online & Viral Films
Stark Communications Pvt. Ltd. with “Script your adventure ” for Department of Tourism, Karnataka in Transport & Tourism (x3 parts)
Dentsu with “NIKKEI BLEND” for Nikkei Inc. in Non-Alcoholic Drinks
Dentsu with “TUNA SCOPE” for Sojitz Corporation in Mobile Sites & Apps
DENTSU INC. with “Rice Grain Manga” for Kubota Corporation in Online & Viral Films
HAKUHODO i-studio Inc. with “Liquality Store” for YUMMY SAKE Ltd. in Alcoholic Drinks
Hakuhodo Kettle with “More Than Likes” for SoftBank Corp. in Communication & Public Services
Hakuhodo Kettle with “Red Restaurants List” for Takasaki City in Media Innovation – Alternative Media
McCann Health Japan with “The New Chapter” for Actelion in Prescription & OTC Products
McCann Tokyo with “Champagne Meets Japan’s Belle Epoque” for Pernod Ricard in Graphic Design
Krema Worldwide with “Art Inspires Technology, Technology Completes Art.” for LG Electronics in Luxury & Premium Brands
Havas Ortega with “Project SAVE” for City of Valenzuela in Public Interest – Health & Safety
Havas Ortega with “Project SAVE” for City of Valenzuela in Media Innovation – Alternative Media
Leo Burnett Taiwan with “Souvenirs From Travel” for China Airlines in Transport & Tourism
Leo Burnett Taiwan with “Souvenirs From Travel” for China Airlines in Humor
MULLENLOWE THAILAND with “Termite-ator” for Sherwood Corporation Public Company Limited in Household Maintenance
The Leo Burnett Group Thailand with “Bok Choy” for Thai Health Promotion Foundation in Public Interest – Health & Safety
The Epica jury is composed of editors and senior reporters from the world’s leading titles covering creativity and communications. They are supported by an online jury of journalists from specialist fields such as post-production, VR, design, luxury and fashion. A full list of jury members can be seen at www.epica-awards.com
This year Epica received 3410 entries from 61 countries. The highest number of entries came from Germany followed by France and the United States.
Epica noted there was an increase in entries from Georgia, Uzbekistan, Israel, Canada and China – with new countries including Cyprus, Luxembourg, Armenia and Malta.
In terms of networks, McCann Worldgroup was particularly well represented, while independent entrants continued their rise, now making up the majority of the work entered.
You can view the shortlist here.
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