Epica Awards Announces 2020 Winners

The 2020 Epica Awards announced their winners including Grand Prix awardees from the United States, Canada, and Argentina. This year Epica received 1980 entries from 59 countries.

The highest number of entries came from Russia, followed by Germany. In terms of networks, Wunderman Thompson and BBDO were particularly well represented.

Network of the Year: Wunderman Thompson
Agency of the Year: INGO Stockholm/ David Miami/ Publicis

 
 

Grand Prix Winners

Responsibility:
“Through Your Eyes”, INCUCAI x Sony Music, Wunderman Thompson Buenos Aires
+ Special Mention for “The Last Present”, Canary Islands govt., Mientrastanto, Spain

PR:
“The Moldy Whopper”, Burger King, INGO Stockholm/David Miami/Publicis

Design:
“Heinz Ketchup Puzzle”, Rethink, Canada

 
 

Digital:
“Swipe Night”, Tinder, 72andSunny Los Angeles

Print:
“The Moldy Whopper”, Burger King, INGO Stockholm/David Miami/Publicis

Film:
“The Moldy Whopper”, Burger King, INGO Stockholm/David Miami/Publicis

“In an extraordinary period, agencies worked harder than ever before to prove that a historic crisis can’t put a brake on creativity.”

The Film, Print, and PR Grand Prix were won by INGO Stockholm/David Miami/Publicis for their “Moldy Whopper” campaign, which demonstrated that Burger King had removed artificial preservatives from its iconic menu item.

“Winning a film Grand Prix is always very hard, and it’s absolutely amazing to win this one,” said Björn Ståhl, executive creative director at INGO. “We worked so hard on this campaign, this makes it totally worth it.”

The work reaped media coverage all over the world and was one of the year’s creative highlights.

“Such an amazing achievement to win an Epica Print Grand Prix,” said Eduardo Marques, CCO of Publicis. “But not only that – it’s such a great achievement for the whole food and product industry too. BK has transformed the category’s advertising so that from now on it is more transparent, real, and honest. That’s also a beautiful thing.”

Pancho Cassis, partner and CCO at David added “After everything we suffered to make this campaign happen, it’s an absolute honor to receive this award from one of the most clever and demanding juries there is: the advertising journalists. Truly grateful to all of them for this recognition.”

Image via Epica

The Responsibility Grand Prix for cause-related work went to Wunderman Thompson Buenos Aires for “Through Your Eyes”, a music video from Sony Music, musician Dante Spinetta, and organ donation NGO INCUCAI. The video appeared misty until users pointed their device’s camera at another person’s eyes when the picture becomes clear. It encouraged cornea donations.

“We are very happy and proud to make history with this Grand Prix, the first for Latin America at the Epica Awards,” said Daniel Minaker and Sebastián Tarazaga, Latam chief creative officers for Wunderman Thompson.

“We want to thank Sony, INCUCAI, Dante, Landia, Tokyto, and the entire Wunderman Thompson Argentina team, who did everything they could to make this idea happen. It is a great joy to be able to help the work of Latin America appear on the global creative map.”

The Responsibility jury also awarded a Special Mention to the healthcare film “The Last Present”, for the Canary Islands government, by Tenerife-based agency Mientrastanto. Although it did not win a Responsibility Grand Prix, it was singled out for its drama and potentially positive impact.

The Digital Grand Prix was won by 72andSunny Los Angeles for “Swipe Night”, which reignited interest in the Tinder app by transforming it into a complex multi-player adventure game that entertained users and brought like-minded people together.

“It’s an honor having Tinder ‘Swipe Night’ recognized with a Grand Prix by the objective jury of journalists that make up the Epica Awards,” said Matt Murphy, global chief creative officer of 72andSunny. “72andSunny believes in the power of unignorable creativity and this is an achievement we’re incredibly proud to celebrate.”

The Design Grand Prix went to Canadian agency Rethink for the “Heinz Ketchup Puzzle”, a head-scratching, entirely red jigsaw puzzle that promised to keep everyone occupied during lockdown – and also generated healthy dollops of social and traditional media coverage.

“We’re thrilled that Heinz Puzzle has been named the Design Grand Prix winner,” said Mike Dubrick, partner & executive creative director at Rethink. “A huge shout-out to the entire team and our amazing clients who worked tirelessly during lockdown to bring this to life. And of course, thank you to the jury of journalists for this honor.”

The jury decided not to award an Alternative Grand Prix as there was no clear winner.

“This year the accent was clearly on innovation, as many of the big winners stood out with attention-grabbing new spins on existing media platforms,” said Epica editorial director and jury moderator Mark Tungate. “In an extraordinary period, agencies worked harder than ever before to prove that a historic crisis can’t put a brake on creativity.”

Results by Country

The United States was top in the country rankings with 17 awarded projects including 4 Grand Prix and 8 Golds, followed by Canada with 22 awarded projects including 1 Grand Prix and 5 Golds. Full details of all the winners are available here.

Founded in 1987, Epica is judged by journalists from the marketing, design, and advertising press, as well as specialist reporters in fields ranging from automotive to VR.

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