Lacoste has launched a powerful new campaign film created by BETC Paris featuring a love story that is anything but idealized and romanticized and instead shows between a couple on the verge of tearing their relationship apart.
And the whole world around them as well.
The creative theme is dramatically demonstrated as their home and the entire building splits apart and then crumbles into pieces around them – leading them both to realize that they have gone too far.
The spot is anchored in the powerful song L’Hymne à l’amour by Edith Piaf and stars Oulaya Amamra and Kevin Azaïs under the direction of MEGAFORCE, a young French director’s collective.
A wider campaign is additionally being promoted by Lacoste ambassadors including Novak Djokovic, Chloé Sevigny, A$AP Nast, Alton Mason, Moha La Squale, Rod Paradot, Serena Motola, Noah Becker, Salif Gueye, Ebonee Davis, Sang Woo, Jamie Bochertt, and Clara 3000. Each urge viewers to release the ‘Crocodile Inside’.
Client Management: Sandrine Conseiller, Amandine Morel, Mylène Atlan, Amandine Delcour
Agency Management: Bertille Toledano, Gaëlle Gicqueau, Fanny Buisseret
Executive Creative DIrector: Rémi Babinet
Creative Directors: Aurélie Scalabre, Olivier Aumard, Damien Bellon
Art Director: Aurélie Scalabre
Copywriter: Olivier Aumard
Assistant Art Director: Jessica Fecteau
Music Creative Director: Christophe Caurret
Strategic Planning: Philippe Martin-Davies
Internal Production / General Pop
External Production / Iconoclast
Sound Production: Iconoclast Publishing
Music: L’Hymne à l’amour, Edith Piaf
Head Of Media: Havas Media international
Last year, Lacoste and BETC Paris replaced the brand’s iconic crocodile logo with 10 different animals that are threatened by extinction. The work was widely awarded.
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