DDB Paris and Hennessy have created a cinematic campaign film directed by Oscar-winning director Paolo Sorrentino, that invites people to “enter the show.”
True to the famous Italian filmmaker’s inventive style, the film dives into a madcap, multi-faceted world of luxury, where enigmatic characters meet along the search for Edgar, a missing peacock, with a guest appearance by Chinese singer, Jackson Wang playing himself.
Sound interesting so far?
There is the charismatic bellboy, a glamorous diva, a fascinating artist, a curious photographer, and the eccentric owner of the peacock.
“There’s a lightheartedness about this film. We’re having fun, and I hope that playfulness will resonate with viewers — especially since we live in a moment when lightheartedness has become essential,” said Sorrentino.
The campaign that includes OOH, 3D billboards, and digital content shot by photographer, Alice Rosati. The Hennessy V.S.O.P. campaign was launched first in China before the global launch on Hennessy’s social media channels from September 6.
Agency: DDB PARIS
Chief Creative Officer: Alexander Kalchev
Art Director: Mathieu Massé
Copywriter: Lucie Guidon
Digital Content Art Director: Perrine Tixier
TV Producer & Art Buyer: Quentin Moenne Loccoz
Head of Strategy: Sébastien Genty
Managing Director: Xavier Mendiola
Business Director: Meryl Martin / Louise Riu
Account Manager: Marie Melet / Sabrina Safir
Post-Production: Jerome Deplatière
Print Production: Jocya Mallet
Production Company: COLORS & Lupin Films
Director: Paolo Sorrentino
Producers: Julie Mathieu Moreau & Riccardo Neri
Line Producer: Guillaume le Gat
DOP: Daria D’Antonio
Set Designer: Eugenia Di Napoli
Editor Director’s Cut: Cristiano Travaglioli
Editor: Sophie Reine
Photographer: Alice Rosati
BTS photographer: Martin Aleman
BTS & lifestyle director: Alberto Viavattene
Sound Production: THE