Ensure Campaign Highlights the Importance of the ‘Small Moments’ Families Share

Working with DDB Dubai and Abbott, electriclimefilms’s Dubai and Sydney teams have co-produced a campaign for Abbott’s Ensure to create two films Directed by André Rodrigues.

In his directorial debut, Rodrigues and his teams worked with the DDB Creatives to create two stories that portray a touching testament to how family and loved ones stay together, even when they can’t be together by spotlighting the importance of the small moments that families share.


 

“Though the brief called for a campaign marketed to the gulf country regions, most specifically for the Saudi Arabia market, electriclimefilms was able to execute the physical shoot seamlessly and remotely from our Sydney production base in Australia,” the agency told Branding in Asia.

“By employing culturally reflective talent, wardrobe, art and set design, and more, we were able to achieve the film’s goals without needing to shoot it on location. It was most certainly an interesting challenge to be able to achieve a culturally authentic portrayal, all the way from another continent.”

“It really felt like magic, like we were creating magic. I was at my home, in Egypt, halfway across the globe, but on my computer I could watch the shoot we had been in deep pre-production on beforehand, so it felt really cool and great to be part of and to see what we could achieve,” added Producer Alia Abouraya.


 

Credits

Director: André Rodrigues
DOP: Tom Black
Client: Abbott/Ensure
Agency: DDB
Managing Director: Nathalie Gevresse
Group Account Director: Sara Ezzeddine
Senior Account Manager: Vanessa Azar
Executive Creative Director: Firas Medrows
Associate Creative Director: Kapil Mayekar
Head of Production: Ashish Varghese
Executive Producer: Michael Ahmadzadeh
Producer: Alia Abouraya
1st AD: Sophia de Vries
Line Producer: André Rodrigues
Gaffer/AC: Tyron Seeto
Wardrobe: Alison Nelson
Art: Caitlin Szanto, Alison Nelson
Production Assistants: Layal Mooti, Fernanda Wu
Editor: André Rodrigues
Colour Grading: Tom Black
BTS Footage: Sophia de Vries
BTS Edit: Venus Oh

Kit: Arri Alexa Mini + Cooke Optics S4 Lens
Equipment Rental: The Front

Shot in Sydney, Australia.

The Staff

The Staff

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