Kapiva has awarded their creative and brand planning duties to independent agency, Enormous Brands.
The agency will be responsible for brand planning, strategy and providing strategic counsel for content creation and amplification across mediums.
“We are thrilled to be partnering with Enormous Brands as we look to build out Kapiva into an enduring, differentiated brand. Enormous has a great track record of differentiated storytelling for challenger brands,” said Shrey Badhani, co-founder, Kapiva.
“They have a deep understanding of the urban millennial consumer and really understood the value proposition of Kapiva to our consumers. We also really enjoyed the interesting conversations with their diverse, talented team over the past months.”
The account was won following a multi-agency pitch and will be managed through the Mumbai office.
“Kapiva is a brand born out of age old practices of Ayurvedic nutrition made accessible for the modern families. It has its roots in tradition and yet fits into a modern household’s life with innovative formats,” Ashish Khazanchi, managing partner, Enormous Brands.
“Kapiva did exceedingly well in the last few years with people’s attention shifting to better nutrition and going forward, we’ll look forward to building even higher relevance for the brand in the consumer’s mind.”
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