Credit Annie Spratt via Unsplash.com
Rapido, an Indian bike taxi service has awarded its creative account to independent agency, Enormous Brands. The mandate was won following a multi-agency pitch and will be managed by the Gurgaon office of Enormous Brands.
“We are excited to partner with Enormous Brands as our new creative partners. With the pandemic impact slowing down our reigns last year, our focus this year through marketing will be to amplify the brand positioning and make Bike Taxi synonymous with Rapido in the market,” said Amit Verma, Head of Marketing, Rapido.
“We hope Enormous Brands’ experience and passion of helping build impactful campaigns to build strong brands and businesses, will help us achieve our bullish goals.”
Enormous Brands has already conceptualized and rolled out a campaign called #GoOhhWithRapido. The agency will handle all creative duties.
“We are delighted to associate with Rapido and create work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market,” added Ashish Khazanchi, Managing Partner, Enormous Brands.
“We aim at making Rapido the most affordable way for daily commuting in India. We are excited about this partnership and look forward to delivering campaigns closely aligned with the brand’s business goals.”
We never share your info, we only share ours.