Enhanced ‘Priceless Beijing’ Unveiled by Mastercard and Beijing Municipal Bureau of Culture and Tourism

Image via Mastercard

Mastercard and the Beijing Municipal Bureau of Culture and Tourism have announced the relaunch of Priceless Beijing during a ceremony at the Zhengyici Peking Opera Theatre.

Priceless Beijing is an extension of Mastercard’s global Priceless platform. Cardholders around the world have access to hundreds of dynamically curated, experiences in 30+ destinations. With this relaunch, visitors to Beijing can enjoy Priceless Experiences at the iconic Great Wall, the Peking Opera, and King’s Joy, the first Michelin Green Star and three-Michelin-starred vegetarian restaurant in China, and more.

“Connecting people to their passions, their purpose and each other is our focus at Mastercard, and nothing bridges cultures as powerfully as travel,” said Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard.


“We are thrilled to partner with the Beijing Municipal Bureau of Culture and Tourism to relaunch Priceless Beijing, unlocking unforgettable experiences for countless future visitors to this captivating city.”

At the ceremony, Yang Shuo, Director-General of Beijing Municipal Bureau of Culture and Tourism, highlighted the steps that Beijing has taken to boost inbound tourism.

“These include improving the experience for travelers by updating the tourism portal website and optimizing payment services across the dining, accommodation, transportation, sightseeing, shopping, entertainment, healthcare, and education sectors. By partnering with Mastercard to appeal to tourist preferences for lifestyle experiences, digital communications, self-service options and more, we look forward to further developing Beijing as a premier tourism and retail destination for travelers around the world.”

Tthe organizations signed their third cooperation agreement since 2012. This agreement reaffirms their shared dedication to delivering unforgettable Priceless Experiences for inbound travelers to China, Mastercard said.


Relaunching Priceless Beijing

According to Mastercard’s 2024 Travel Trends report, global tourism is booming: nine out of the last 10 record-setting spending days in the global cruise and airline industries occurred this year. The Mastercard Economics Institute anticipates this will continue as we enter the busy travel season and consumers around the world prioritize meaningful experiences like travel.

Building on this momentum, the relaunch of Priceless Beijing will tap into key passion points including culinary, entertainment and culture. The goal is to showcase Beijing’s premier cultural assets and tourism offerings, broaden secure and trusted payment options for travelers, and forge a connection between China and the global tourism sector, said Mastercard

“As an ancient capital that captures the essence of Chinese traditional culture, Beijing is full of vigor and vitality while remaining quaint and graceful, beckoning visitors from all over the world,” said Dennis Chang, Executive Vice President and Division President, Greater China, Mastercard.

“In recent years, the travel environment for international inbound visitors has improved significantly, aided in part by Mastercard and the Beijing Municipal Bureau of Culture and Tourism. As innovative cooperation projects such as Priceless Beijing continue to expand, Mastercard looks forward to introducing more payment facilitation measures to offer consumers even more choices in how they pay and receive payments, helping to better connect China and the world by supporting tourism recovery.”

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