Brent Scrimshaw, CEO, Enero Group
Enero Group’s global technology communications consultancy, Hotwire, has announced the acquisition of McDonald Butler Associates, a strategic B2B sales and marketing agency specializing in the tech industry.
McDonald Butler’s roster of clients includes Accenture, Adobe, AWS, Citrix, Dell Technologies, Deloitte, DXC Technology, Honeywell, IBM, Pegasystems, and PWC.
“The acquisition of MBA reflects not only the group’s strong momentum and ambition, but our commitment to deliver on our global strategy of building scale and additional digital capabilities of our core agency brands,” said Brent Scrimshaw, Enero Group CEO.
MBA and Hotwire’s UK offices will operate under the Hotwire brand led by Global Hotwire CEO Barbara Bates.
“By adding MBA’s extensive account-based marketing and channel marketing experience, Hotwire will deliver a new level of communications programs designed to build brand reputation, strengthen stakeholder relationships and deliver revenue growth,” said Barbara Bates, Global Hotwire CEO.
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