End Your Ad with an Orgasm – 22feet Tribal Worldwide Creates Sexy New Spot for Fastrack


As part of their roll out of their new ‘Get Fresh’ collection of glasses frames, Fastrack has launched a sexy little little ad created by 22feet Tribal Worldwide.

The 25-second film quickly jumps from scene to scene building to the climax – literally – with the message: ‘get steamy, get fresh’. It’s quite fun.

 
 

“Fastrack being a young brand has always tried to be the candid voice for the millennial generation,” said Ayushman Chiranewala, head of marketing, Fastrack. “With a brazen outlook, the brand has always stayed true to being unapologetic and bold in its communication.”

“Our core audience who are between the age of 18-25 years, like to live their lives on their own accord, and we at Fastrack celebrate this individuality through our campaigns.”

He could have very well said “hardcore” and we’d be cool with that.

 
 

Carry on.

CREDITS:

Client: Fastrack
Agency: 22feet Tribal Worldwide
Scriptwriters: Deepak Nambiar and Ajit Deshpande
Photographer: Aniruddha Das
Art direction: Janardhan Nataraj, Smitha Alva
Account manager: Yash Singh Dabi
Account director: Ramraaj Raghunathan
Creative: Suhasa Dutta and Nischal Masand
Production (Video): CATNIP
Director: Reema Sengupta
Producer: Kunal Punjabi
Cinematographer: Premal Raval
Producer: Zain Vaziralli
Assistant producer: Manan Trivedi

 

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