Emplifi CEO Mark Zablan.
Customer experience platform, Emplifi, announced the launch of Emplifi Social Commerce Cloud, offering social commerce capabilities for CMOs, e-commerce leaders, and social media teams charged with driving high conversion rates and increased revenue across social platforms.
The platform aims to deliver a full suite of solutions to enable the social shopping experience by synchronizing social commerce activities across platforms, providing automated and live assistance during the shopping experience, and giving brands a single, holistic view of their social commerce efforts, along with advanced analytics.
Online retail in Asia Pacific is forecasted to reach US$2.8 trillion by 2025, an increase from US$1.7 trillion last year, according to Forrester. A report by Facebook and Bain & Co found that social media topped as the key channels for discovery (37%), influence (31%), and research (26%) for brand consideration in Southeast Asia. The report also notes that e-commerce marketplaces (32%) and social commerce sites (21%) will make up at least half of online purchases in 2021. The region will be home to 380 million online shoppers by 2026.
Emplifi Social Commerce Cloud aims to help brands remain competitive across the social commerce landscape and maximize their e-commerce tactics.
“Social commerce is the next frontier for cutting-edge B2C brands that wish to connect, convert and monetize today’s shoppers. Social media shops are rapidly becoming the new shopping malls,” said Emplifi CEO Mark Zablan.
“We’re excited to release Emplifi Social Commerce to the market to enable our customers to revolutionize the shopping experience, win unprecedented conversion rates and drive revenue gains.”
According to App Annie, US$78 billion is expected to be spent in social apps through 2025 globally. Consumers are expected to spend US$6.78 billion via social apps this year, rising to US$17.7 billion in annual spend in 2025. This growth is driven by live streaming features such as real-time chats, multi-guest rooms, and virtual “gifting”, paving the way for creators to boost engagement within social apps.
In Southeast Asia, social commerce also plays an important role during mega sales events such as 10.10, Singles Day, Black Friday, and 12.12 which are also known as the Golden Quarter Retail period. Emplifi’s Southeast Asia data shows ad spend among brands on Instagram increased 15% quarter-over-quarter (QoQ) during Q4 2020 to USD 2,300 per ad account per month. The period was also the most engaging time for e-commerce brands on Instagram last year with over 185,000 interactions.
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