Emotional Men Celebrate Beerthdays

    Happy Beerthday to all of us.

    By Asia Ad Junkie - Jun 2, 2021
    Emotional Men Celebrate Beerthdays

    Balter Brewing Company has unveiled a new integrated campaign for their flagship XPA brew letting us know that every beer bought for mates is a reason to celebrate.

    Birthdays may only come once a year but, depending on how much booze you can handle, Beerthdays could happen 12 or 13 times a night! Talk about a reason to tear up.

    The Queensland-based brewery’s new campaign is all a bit of light-hearted fun. From the happy Beerthday song to happy Beerthday presents and Beerthday pints in place of a cake, there’s no better way to pull on the heartstrings and queue the waterworks of even the most hardened Aussie men.

    “Every Balter XPA is a gift. The slabs are even pre-wrapped. In cardboard. And every catch-up with your mates, especially after last year, is a reason to celebrate. So, Happy Beerthdays, Australia,” said Matt Lawson, Chief Creative Officer, Deloitte Digital.

    “From the beginning, Balter has done everything in-house. To go outside our walls and collaborate on our brand was a big decision. But Matt, Chuck and the team have grabbed the tinnie with both hands so to speak and are ripping tops off them left right and centre. They’re also doing really great work and we are pumped with the new campaign,” said Stirling Howland, Brand Director and Co-Founder, Balter Brewing Company.


    Client: Balter

    Stirling Howland: Brand Director
    Ben Trueman: Brand & Marketing

    Creative Consultancy: Deloitte Digital

    Chief Creative Officer: Matt Lawson
    Creative Brand & Advertising Partner: Adrian Mills
    Executive Creative Director: Charles Baylis
    Design: Kyle Lotherington
    Finished Art: Mark Scano
    Senior Producer: Marlese Sloan
    Group Account Director: Morgan Collins

    Production Company – Balter

    Director: Mike Calvino
    Editor: Mike Calvino
    DOP: Jamie Brooks
    First AC: Nathan Prostamo
    Runner: Alan Woodman
    Grip: Logan Collier
    Gaffer: Luc Cartilier
    Best Boy: Matty Evans
    Sound: Seth Jackson
    Hair & Make-Up: Cora Montalban
    Post Production – Crayon

    Colorist: Dan Stoneshouse
    Producer: Laura Hesse
    Sound Studio – RISK

    Sound Engineer: Dylan Stephens
    Producer: Sally McManus
    Media: PHD & CUBHouse

    Harry Brownbill (PHD)
    Leon Samnartino (PHD)
    Liam Gale (CUBHouse)

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