Emotional Campaign Highlights the Effects of Sex Trafficking

The International Organization for Migration (IOM) and the United States Agency for International Development’s (USAID) IOM X Campaign in Bangkok have launched a campaign which aims to break down the myths associated with trafficking for sexual exploitation.

Created by Sydney-based agency Rasic and Partners and directed by Shelly Lauman from EXIT Films in Sydney, the highly-emotional two-and-a-half minute film called “Unexpected Victim” takes viewers into the everyday lives of victims.


The accompanying music track ‘Sleep’ was written and performed by Virginia-based music artist, Anousheh.

“This film is the result of working together with IOMX incredibly smart people at IOM X and the wonderful Shelly Lauman at EXIT Films and her team,” said Dejan Rasic, ECD at Rasic And Partners.

“Trafficking for sexual exploitation is highly complex and often misunderstood,” Says Tara Dermott, program leader, IOM X. “We have worked closely IOMX with Rasic and Partners and EXIT Films to unpack these complexities and use film to draw attention to the reality. Our hope is that through increased understanding of trafficking for sexual exploitation, we are better equipped to prevent it.”



Client: IOM X Campaign Bangkok (A partnership between the International Organization for Migration and the United States Agency for International Development)
Agency: Rasic and Partners
ECD/Writer: Dejan Rasic
Production Company: EXIT Films, Sydney
Director: Shelly Lauman
Executive Producer: Leah Churchill-Brown
Producer: Nicole Coventry
Director of Photography: Sam Chiplin
Art Direction: Asia Swida
Editing Co: ARC EDIT Sydney
Editor: James Ashbolt
Post Production: ALT.VFX, Sydney
ALT.VFX Producers: Martina Joison & Hugo Munro
Colourist: Caleb De Leon
Sound Studio: Nylon Studios, Sydney
Nylon Global EP: Hamish Macdonald
Nylon Producer: Emma Hodge
Sound Designers: Simon Lister & James Martell
Licensing Manager: Chelsea Ramsden
Music Composer: Anousheh
Music Artist: Anousheh
Record Company: Triple Stamp Records, Virginia
Casting: Citizen Jane

APAC Ad Junkie

APAC Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours