Emirates has launched “The Department of Family Travel” – a new integrated campaign platform for Australia from its agency team of Leo Burnett Sydney, PPR, and Havas Media.
The Department of Family Travel is a platform for Emirates to build rich content and resources to connect with one of a core target demographic.
“Emirates is dedicated to all our passengers but when it comes to our parents traveling with children we understand that there are often additional challenges,” says Barry Brown, divisional vice-president Australiasia, Emirates.
Emirates commissioned research of 1,000 Australian families to uncover and truly understand what parents with kids want when traveling, as well as the pain points.
These insights have been key to building out the platform and will be launched to media by PPR, this month.
Led by creative agency, Leo Burnett Sydney, The Department of Family Travel homes family friendly content, such as travel tips and ideas, must-see destinations for families, planning guides and more, designed to help parents and children ahead of their travels. To cater for families flying on a long-haul flight, Emirates offer world-class amenities and services for parents and children.
PR Agency: PPR
Media Agency: Havas Media
Creative Agency: Leo Burnett Sydney
Production Agency: Buck