Publicis Groupe has announced the appointment of Elya Eusoff as the General Manager for MSL Malaysia. Eusoff will lead and aim to strengthen MSL’s end-to-end integrated communications offerings.
Eusoff joins MSL from Ruder Finn, where he was responsible for overseeing the integrated marketing communications efforts of the agency. Prior to that, he led the public relations department at Bonsey Jaden.
“I am pleased to welcome Elya to the MSL family. The industry is evolving, and MSL has developed an exceptional approach to client service that prioritises digital media and social influence,” said Margaret Key, CEO – APAC & MEA, MSL.
“Elya’s extensive understanding of digital PR and influence will undoubtedly ensure that we can put together the best, most agile solutions that ultimately drive business impact for our clients.”
MSL’s network in the Asia-Pacific currently includes 25 offices spread across China, Singapore, India, Japan, South Korea, Hong Kong, Taiwan, Malaysia, Thailand, Philippines, Vietnam, Sri Lanka, Indonesia, Australia and New Zealand.
“I’m excited to be joining MSL during the rise of the platform era. With platforms serving consumers with abundant amounts of content, I am eager to collaborate and create humanized, relatable campaigns in collaboration with the leadership team of Publicis Groupe in realising the client’s business objectives,” added Elya Eusoff, General Manager, MSL Malaysia.
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