Weber Shandwick Korea, today announced the appointment of Elizabeth Bae as Executive Vice President.
Reporting to Tyler Kim, vice chair, Asia Pacific and managing director of Weber Shandwick north Asia, Bae will lead the corporate practice for the market and work closely with multi-market clients for outward expansion. Bae joins the firm with impressive expertise spanning corporate reputation, brand positioning, crisis/issues management, and digital activation for global brands in the region.
Before joining Weber Shandwick, Bae was the market leader for BCW Korea where she oversaw the agency’s business operations in the Korean market prior to which she worked with Edelman for eight years as Senior Director within the Corporate and Consumer practice.
“Elizabeth has a deep understanding of the communications landscape within Korea as well as the potential opportunities and challenges our clients constantly need to solve,” said Kim.