Global cross-border strategic marketing and communications agency, Eleven International, has announced the launch of its China PR practice to support international brands planning to expand or launch their products in the world’s second largest consumer market.
The announcement comes with news of easing COVID-19 restrictions in China, with the agency’s decision fueled by an anticipation of a return in domestic Chinese spending akin to the trends seen following a reopening in the US and other countries.
“We see the current reports as a positive signal for brands that continue to have aspirations to break into the China market,” said Francis Bea, CEO of Eleven International said.
“We’ve worked with leading APAC and more specifically Chinese tech brands and led their global PR, so we’re doubling down on the market with the launch of our China public relations practice.”
The agency is best known for its growing U.S. PR and marketing practice behind the communications or marketing for notable consumer electronics, B2B, and crypto companies including Nreal, TikTok for Business, Babel Finance, Cobo Wallet and others.
The agency’s new China communications practice will be led by PR veteran Linsheng Yang, who joins from Tencent,
She was previously senior lifestyle editor from Marie Claire China, as well as a contributor to GQ and Vogue China. She also previously led China PR for Zero Zero Robotics, best known for the selfie drone Hover Camera.
Eleven International’s China PR practice will offer holistic PR strategies that include media relations, media partnerships, WeChat self media, Baidu Search, copywriting and more. Serviced industries under this China communications department will include consumer electronics, B2B tech, consumer lifestyle, hospitality and travel, fashion, and medical technology.
“It’s exciting to be joining a rapidly growing independent communications firm that offers a supportive culture and cutting-edge clients that have scaled as a direct result of their engagement with Eleven International,” said Yang.
“We foresee strong prospects and an opportunity to grow our services in China, and are excited to work with amazing consumer electronics startups and lifestyle clients looking to launch or scale their reputation in the country.”