Electronic Arts has launched EA Advertising, a platform that enables brands to integrate directly into gameplay and live experiences across its global portfolio of games.
The company says the platform allows brands to connect with audiences through dynamic, real-time in-game placements — including stadium signage and custom in-game content — as well as live environment activations and creative partnerships. According to EA, placements are designed to enhance rather than disrupt the player experience.
EA says its games and services reached more than 120 million players each month during fiscal year 2026 across console, mobile, and PC. The company describes EA SPORTS as one of the largest interactive sports platforms in the world, with players completing more than one billion matches each month in EA SPORTS FC and logging the equivalent of 23,000 NFL seasons every day in Madden NFL.
Through EA Advertising, brands can tailor placements to meet campaign objectives and update campaigns with ongoing optimization informed by aggregated engagement insights, according to the company.
“Players come to EA’s games and live experiences every day to play, watch, create and connect,” said David Tinson, Chief Experiences Officer at Electronic Arts.
“That gives brands a meaningful opportunity to show up in ways that add value and respect the player experience, while maintaining authenticity in the worlds our teams are building. With EA Advertising, we’re helping brands become part of those moments in ways that are relevant and built for players.”
