Electric Cars With a Backup Plan – Volvo Campaign Addresses Low Battery Anxiety




Forsman & Bodenfors

Laerke Herthoni

Monica Lenczewska

Volvo has launched a new global campaign starring Danish actor Thomas Hwan that compares range anxiety with the phenomenon of low battery anxiety, showing how their plug-in hybrids provide a solution since they are ”electric cars with a backup plan”.

The one-minute spot via Forsman & Bodenfors is set to Nina Simone’s classic and surprisingly fitting song ”Sinnerman” the film follow a family’s stressful yet humorous chase for battery life from morning to night, a part of modern life we all can relate to.

With the dad as the main character, played by Hwan, we see his reactions to everything from his Zoom meeting getting suddenly disconnected to his daughter stealing his charger.


”Since the stress of low battery anxiety is something almost everyone can relate to, we wanted to highlight this in a hectic but also fun and entertaining way,” said Karl Risenfors, Art Director at Forsman & Bodenfors.

”Before the charging infrastructure is fully developed, a way to cut emissions here and now is to also look at converting more car drivers to long-range plug-in hybrids and enable more journeys to be made on electric,” said Andreas Malm, Chief Creative Officer at Volvo Cars.

The film was directed by Laerke Herthoni and shot by Monica Lenczewska and is part of a global campaign.



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