EDP Turns Old Billboards into Christmas Displays in Portugal

Client

EDP

Agency

Havas Worldwide Portugal

JCDecaux

For Christmas, EDP – which ranks number one in the Dow Jones Sustainability Index – chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative.

More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.

The campaign, created by Havas Lisbon, was seen across Portugal’s cities, including Lisbon and Oporto. The agency partnered with JCDecaux and MOP and is part of Havas’ new brand positioning: We Choose Earth.


 

Once again the company has just been nominated as the most sustainable integrated electric company in the world by the S&P Dow Jones Sustainability Index (DJSI) and reached its 2022 goal of eliminating 100% of all single-use plastics. And, by doing so, it followed the European Union’s directives.


 

Credits

Agency: Havas Worldwide Portugal
Executive Creative Director: Paulo Pinto
Senior Copywriter: Bernardo Tavares
Senior Art Director: André Dias
Production Director: Pedro Silva
Graphic Production Director: Luis Sampaio
Client Services Director: Sérgio Resende
Account Executive: Maria Croft

The Staff

The Staff

Gettin' it done, when the done needs gettin'.

Read More

subscribe & get more brand in your diet

newsletter

get more brand in your diet

We never share your info,
we only share ours