EDP Turns Old Billboards into Christmas Displays in Portugal




Havas Worldwide Portugal


For Christmas, EDP – which ranks number one in the Dow Jones Sustainability Index – chose to keep the magic of Christmas whilst proving that reusing is a sustainable alternative.

More than 500 reused posters spread the magic of Xmas across Portugal. The company wanted to celebrate Xmas while encouraging the Portuguese to adopt sustainable practices, such as reusing.

The campaign, created by Havas Lisbon, was seen across Portugal’s cities, including Lisbon and Oporto. The agency partnered with JCDecaux and MOP and is part of Havas’ new brand positioning: We Choose Earth.


Once again the company has just been nominated as the most sustainable integrated electric company in the world by the S&P Dow Jones Sustainability Index (DJSI) and reached its 2022 goal of eliminating 100% of all single-use plastics. And, by doing so, it followed the European Union’s directives.



Agency: Havas Worldwide Portugal
Executive Creative Director: Paulo Pinto
Senior Copywriter: Bernardo Tavares
Senior Art Director: André Dias
Production Director: Pedro Silva
Graphic Production Director: Luis Sampaio
Client Services Director: Sérgio Resende
Account Executive: Maria Croft

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The Staff

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