Edge Appoints Will Bassett and Callum Foot

Will Bassett and Callum Foot

Edge, an indie creative and content agency has hired creative duo, Will Bassett and Callum Foot.

After an eclectic career path as an event controller and language teacher in places like North Carolina and Réunion Island, Bassett eventually became an account manager at BBH London before making the leap to copywriter. He later arrived in Australia to join The Monkeys, where he worked with clients such as Telstra, NRMA, and Krispy Kreme.

Art director Foot, with his background in design, illustration, and animation has been freelancing at agencies including The Monkeys and Infinity Squared on brands such as Sesame Street, Dominos and Daniel Johns.


The two creatives have been partnered for this role by Edge executive creative director Matt Batten.

“Their portfolios are outstanding in their own right,” said Batten. “But I can see how when they join forces they’ll be a massive talent. It’s exciting to be part of their creative journey and I look forward to seeing how they create relevance for our clients – relentlessly.”

The team will work across Edge’s portfolio of clients including Moccona, Nulon, Mitre 10, Freedom, Suncorp, and Wattyl.



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