Management and business advisory services firm Alvarez & Marsal (A&M) has appointed Edelman as its public relations agency in China and Korea.
The account will be led by Edelman Hong Kong with support from offices in mainland China and Korea.
Edelman is tasked with raising awareness of A&M’s professional services while driving business growth with a content-led approach across media and stakeholder relations.
“We are proud to partner with Edelman in Asia. We look forward to working with their team to conduct a series of insight-led, targeted and strategic regional PR programmes as we continue to expand our Asia businesses,” said Oliver Stratton, managing director and co-head of A&M Asia.
Adrian Warr, head of corporate for Edelman Hong Kong, echoed the sentiment.
“This is a significant win and partnership for us,” said Warr. “A&M is a very well respected business, with a global heritage and strong regional presence that is well suited to our financial services team.”