Edelman Singapore Appoints Delicia Tan as Sr. Director and Lead Client Strategist

Edelman Singapore Appoints Delicia Tan as Senior Director and Lead Client Strategist
Delicia Tan

Edelman announced Monday that Delicia Tan has been appointed senior director and lead client strategist for major client engagements in Singapore. Tan has been with Edelman a decade and returns to Singapore following a two-year stint at Edelman China.

While based in China, Tan headed the corporate practice in Beijing, managing what Is the office’s largest practice group with 40 consultants. Prior to this, in Singapore she led public sector and global clients, directing some of the firm’s largest client relationships across Asia Pacific.

Tan’s new position will include enhancing Edelman’s crisis, media and executive coaching trainings.


“As a senior client strategist for key regional and global clients based in Singapore, Delicia will partner with the practice and sector leadership teams to help bring to life Edelman’s communications marketing vision,” said Amanda Goh, CEO of Edelman Singapore.

“With a focus on integration across marketing disciplines and new technology, she will take the lead on full activation of key client work – including experiential marketing – and embed the firm’s specialty offerings – including Edelman’s intellectual property – across our sectors and practices.”

Tan started her career as a journalist and online content producer with The Straits Times and spent time in the Singapore public sector. She worked with the SingHealth communications team during the SARS crisis in 2003 and was a part of the Singapore Tourism Board team that launched the “Uniquely Singapore” destination brand.

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