Edelman has promoted Delicia Tan to the role of CEO for Edelman Hong Kong and the Greater Bay Area. Having previously held the role of Managing Director of Edelman Singapore, Tan will report to Pully Chau, President of Edelman Greater China, and lead the firm’s offices in Hong Kong and Taipei.
She steps into the role previously held by Adrian Warr who was appointed Southeast Asia CEO.
Tan brings over two decades of experience in communications, having spent the last 16 years at Edelman. Previously she spent over two years leading the Corporate practice at Edelman Beijing from 2013 to 2015. In addition, Tan serves as the APAC Chair for Diversity, Equity and Inclusion, championing the firm’s efforts for greater inclusion and belonging across the region.
“Her strong experience in Client Strategy and Integrated Corporate Communications and her past work in China will enable us to continue our strong momentum in Hong Kong and Taiwan, while inspiring greater growth in Shenzhen,” said Chau.
“I envisage the adjacency of Shenzhen and GBA as an additional springboard for sustainable growth that will bolster China brands going global and Hong Kong-based enterprises tapping into China growth.”
Tan added: “I’m thrilled to be a part of Edelman’s journey as we enter a new era of client-centric innovation with a focus on driving stronger partnerships and impactful client work. I’m dedicated to building on our strength as One Edelman across borders and disciplines; earning trust through action, while presenting the full value and creative power of Edelman in a seamless and relevant way to our clients.”