Edelman Malaysia Launches Music Video by ‘Psoriasis Heroes’

In an effort to raise awareness in a world where social media has placed greater emphasis and social pressure on physical appearance, a campaign by Edelman Malaysia is issuing “a heartfelt war cry” from those braving a rare immune disorder that starts with impacting ones’ skin condition before affecting bones leading to arthritis and more.

Driven by the insight ‘I want to feel sun on my skin’, the music video takes viewers into the everyday world of Psoriasis Heroes, their struggles, dilemma, and desires.

“This perhaps is the making of world’s first all Psoriasis fighters Music Band,” said Mazuin Zin, Managing Director Edelman. “As the music video was composed, choreographed and performed entirely by the sufferers.”



The song and music video is an outcome of a creative collaboration between Psoriasis Heroes and renowned songwriter and singer Zee Avi. The initiative supported by Psoriasis Association of Malaysia and Novartis Malaysia along with Edelman has already received a phenomenal support for the petition with over 1110 sign-ups in the past fortnight (perhaps the largest support garnered for any Psoriasis initiative worldwide in such record time).

The initiative wouldn’t have been possible without our following Psoriasis Heroes who braved their internal fears to lend their voice and heart to this content story creation. A special thanks to our Psoriasis heroes (Rocyie Wong, Lea, Sofia Lovi Ramasamy, Charles, Patrina, Asiff, Amirul, Nik, Shariman, Ananth, KK, Remalatha, Aliff, Gwen).

You can support Psoriasis patients by signing the petition.



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