Edelman has announced changes to its leadership team in Hong Kong and Taiwan following the recent appointment of Delicia Tan as CEO of Hong Kong and Greater Bay Area.
Angela Hui has been elevated to Head of Corporate for Hong Kong and Taiwan, tasked with building on the firm’s crisis and issues management practice, while Simon Chan has been appointed Head of Technology for the Greater Bay Area.
Chan, who joined Edelman London in November 2018, will partner with Edelman’s APAC tech sector lead, John Kerr, to oversee the development of a regional Centre of Excellence based out of Hong Kong, providing regional clients with solutions in the areas of Web 3.0 and the Metaverse.
Additionally, Sofia Yip has been appointed as Head of Brand across Hong Kong and Taiwan. Yip brings a “strong track record of leading integrated global and regional accounts and deep local cultural understanding will help our client’s brands reset and reimagine in the moments of rapid change and help accelerate Edelman Brand offer to unlock further growth,” Edelman said in a statement.
Finally, Oliver Davis has joined Edelman from Ogilvy as the firm’s new Creative Director across Hong Kong and Taiwan, bolstering Edelman’s integrated capabilities. Davis brings more than 9 years of experience in creativity and will report to Executive Creative Director, John Koay, who joined the firm earlier this year.
“Clients today demand borderless digital-first integrated communications that drives impact,” said Tan.
“Working together as one Edelman team across Hong Kong, Taipei and the Great Bay Area will enable us to create compelling new touchpoints for their stakeholders, while building engaged communities through digital storytelling and immersive experiences. This will enable them to stand out, build engagement and ultimately, drive real action.”