Edelman has appointed Melvin Goo as Chief Operating Officer for its operations in Indonesia in an appointment that tasks Goo with driving the next chapter of the firm’s growth in Indonesia.
Goo was previously Marketing Director at Tech start-up Cashbac and brings over 16 years of experience working with PR and Media agencies in Jakarta, Hong Kong, Shanghai and Beijing. As COO of Edelman Indonesia.
Melvin’s going to be a game-changer for us. His experience is multi-country, multi-category and multi-faceted, who better to steer our ever-growing business operations here in Indonesia,” said Edelman’s Southeast Asia CEO Adrian Warr.
“Having worked on both sides of the Client-Agency spectrum Melvin is also the perfect person to advance our unique approach to Earned-Paid-Owned with our client partners. I’m over the moon to have him onboard and confident that under his leadership we will fortify our market position and excel as trusted advisors to all our client partners.”
Goo added: “I’ve been admiring the transformation that has been underway at Edelman Indonesia from a distance. Given its pedigree and its proven track record I’m extremely confident of the value we can achieve for our client partners, especially in these uncertain times. I really look forward to leveraging the company’s unique ability to combine and leverage the best of both Brand Marketing and Brand Reputation.”