Edelman Expands Presence in China

Edelman China has appointed Daniel Yang as business director in Beijing and Mikko He as creative director in Shanghai. The newly created, senior roles are part of Edelman Digital China’s significant growth and expansion. Yang and He bring extensive experience in advertising and digital services to the firm and will report to Janet Dai, managing director, Edelman Digital China.

“Edelman Digital China has experienced explosive growth in both size and revenue over the past year,” said Dai. “By collaborating across the Edelman brands we are playing an important role in elevating our overall creative offering in the digital space. Daniel and Mikko’s wealth of talent and experience further enrich our deep digital capabilities and creative solutions for our clients.”

Yang joins Edelman with over 18 years of advertising and marketing experience, including senior positions at Cheil Worldwide and most recently as business director at OgilvyOne Beijing, where he led integrated communications programs across corporate branding, product communication and promotion for clients such as Siemens, Qualcomm, Lenovo and AMEX. As business director, Yang will be responsible for key client relationships such as HP and Shell and driving the growth of Edelman Digital Beijing’s operations.


“Today’s media landscape is changing, and the roles of PR and marketing firms are becoming increasingly blurred,” said Yang. “I am excited to work at an agency with both the history and forward-looking vision of Edelman to develop the business.”

He comes to Edelman off the back of his position as creative director at Grey Shanghai. His 13 years of experience include roles at BBDO and Leo Burnett, implementing campaigns for clients such as Wrigley, KFC and China Mobile, among others. As a winner of several international and domestic advertising awards, his remit will be to bolster the creative output for clients such as GE, Bosch, Perrier and more, working closely with Guo Qing, creative director of Edelman Digital Beijing, and Samuel Leung, business director of Edelman Digital Shanghai.

The hiring of Yang and He follow a number of planning and digital appointments across Edelman China. Earlier this year, Darko Lin joined from FCB in the newly created role of planning director, Edelman Shanghai, to drive integrated, strategic solutions for clients.