Edelman Appoints John Koay Regional Executive Creative Director Across Hong Kong, Taiwan, and Thailand

Edelman has appointed Ogilvy’s John Koay as Regional Executive Creative Director, working across Hong Kong, Taiwan, and Thailand. Koay brings over 17 years of experience having worked at Ogilvy, JWT, and Saatchi & Saatchi for brands including KFC, Pizza Hut, Nike, Toyota, Panasonic, Air New Zealand, Qantas, Nestle, Kellogg’s, Johnson & Johnson and Heineken.

“As a highly integrated thinker, John is an industry renowned creative maverick with an impeccable track record of delivering disruptive work,” says Tim Green, Edelman’s Chief Creative Officer for Asia-Pacific.

“He joins us at a time when more and more clients are turning to us for creative solutions that swiftly respond to their business challenges and resonate with their consumers or audiences in a digital age. John is the epitome of multiculturalism and global thinking, while being fluent in the language of CMOs.”


Koay’s awards repertoire includes accolades from several of the most prestigious global, regional and local shows, including the Cannes Lions, D&AD, The One Show, Clio Awards, ADC, Asia Spikes, Adfest, AWARD, Effies, New York Festivals, London International Award, Axis Awards, The Webby Awards, Kam Fan and AMES. In 2021, he was named The One Show’s second-most awarded Executive Creative Director across Asia Pacific, and in 2018, he was ranked fourth most-awarded Creative Director in the world at The Big Won rankings.

“At the heart of Edelman’s work is a deep connection with culture – earning attention for the firm’s clients and their brands. By embedding creativity and other integrated solutions into the core of its offerings, the agency’s work truly stands out in resonating with local audiences,” said Koay.

“I am looking forward to partnering with the talented team to continue pushing the envelope for what clients can achieve with the power of creativity.”


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