Google Australia, along with 72andSunny, Essence, and PHD, have continued their collaboration with the AFL in a new campaign film pitching Google Pixel in Australia.
Starring former AFL great, Eddie Betts, the Pixel brand film builds on Google’s broader partnership with the AFL, which includes recent work across Google Masterbrand and Nest Security.
Through the lens of the Pixel camera, we follow Betts in his attempts to create the perfect latte art while a play-by-play announcer calls each shot. Perfecting his craft with the same steely focus that made him legendary on the field (complete with footy-style commentary), he uses his Pixel to document his efforts and demonstrate key Pixel features such as Portrait Mode, Ultrawide Lens and Magic Eraser.
“Using the AFL as our creative platform, and through the lens of the Pixel camera, we take you through a day in the life of Eddie Betts and his unexpected passion for latte art,” said Julia Davis, head of devices & services marketing, Google AUNZ.
“The entire country already knows Eddie Betts is a legend on the field, but like all of us he has other passions and hobbies – like his passion for making the perfect latte. When Google briefed us on the Pixel, a phone that ‘helps you express your unique self’, we knew the opportunity was to create an unexpected story around someone that all Aussies know and love, but with a twist. Thanks to Eddie and his family for sharing his unique passion with us all, working with the AFL Legend was rad, he is truly a legend on and off the field.” said Luke Martin, ECD, 72andSunny ANZ.
Client: Google Australia
Creative: 72andSunny Australia
Production Company: Eight
Audio Production: Otis
Media: PHD and Essence