eBay’s ‘The Pre-Loved Show’ Encourages Australians to Sell Unwanted Stuff

Hero + McCann has partnered with eBay on a new campaign called ‘The Pre-Loved Show’, encouraging Aussies to breathe some life into their unwanted items by selling them online.

‘The Pre-Loved Show’ takes the shape of a talk show starring a panel of household items that have been sold on eBay – a PlayStation console, a KitchenAid mixer, a Zimmermann dress, and some designer handbags being interviewed by the host.



“This campaign is light-hearted and a bit off-beat – which we loved,” said Josh Aitken, creative director, Hero + McCann. “‘The Pre-Loved Show’ format lets us tell a bunch of eBay stories in a fun way.”



eBay Australia
Rebecca Newton – Head of Brand, Loyalty & Customer Acquisition
Thanh Nguyen – Brand Campaign Manager
Louisa Chu – Marketing Manager
Brooke Eichhorn – Head of Luxury and Consumer Selling at eBay Australia
Tania Bayat – C2C Marketing and Projects Coordinator

Creative: Ben Coulson, Josh Aitken, Willy Maitland
Production: Cinnamon Darvall, Melina Flood
Client Service: Emma Saville, Isabella Best
Design & Retouching: Michael Papageorgiou, Ross Goddard
Strategy: Roshni Hegerman, Lucy Gavan
Social edits: Nick Withford

Client Service: Katherine Pochroj, Rachel Andrada, Grace Lawrence, Olivia Gammie, Lynsey Mogridge, Emily Shanks, Tim Hull

Production Company: Eight
Director: Florence Noble
Producer: Nick Kelly
Editor: Ben Chesters
Sound: GrooveQ Studios

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