Easyflowers Saves the Day in Funny New Campaign

Easyflowers has launched a new 30-second TV spot, “I Left Behind.” The ad was created in collaboration with The Core Agency and is a piece of a larger campaign that will run across TV, print, digital and social.

Whether you forgot mom’s birthday or somehow didn’t notice the girlfriend’s new haircut for the ninth time, sometimes words just won’t cut it. In these all too familiar cases, a three-step remedy exists.

1. Freak out
2. Take out phone
3. Order Easyflowers same day delivery

And just like that, all is forgiven—that’s the gist of this clever new campaign out of Australia anyway.

“It’s fantastic to be working with the Easyflowers team – people who clearly believe in the power of creative advertising to drive their business forward. There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for Easyflowers,” said Jon Skinner, founder and creative partner at The Core Agency.

Of course, children forgotten in the driveway can’t be won over so easily, but that’s a problem for another day or 30-second spot.

“We’re thrilled to partner with The Core Agency. They have extensive experience with digital brands and have created a fantastic campaign to communicate our message,” said Jacob White, deputy CEO.

“The Easyflowers brand has long been considered Australia’s easy choice for delivering love in the form of flowers and we’re confident the team’s energy and creativity will keep us relevant with existing audiences, as well as engage new generations of customers to come.”

Credits:

Client: Easyflowers
CEO: Jason Squire
Deputy CEO: Jacob White

Agency: The Core Agency
Founder & Creative Partner: Jon Skinner and Christian Finucane
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Strategy Director: Andrew McCowan
Business Director: Rebecca Turner
Senior Account Manager: Max Whitehouse
TV Producer: Bill Doig

Production Company: AIRBAG
Director: Ariel Martin
Executive Producer: Alex Tizzard
Line Producer: Megan Ayers
DOP: Aaron McLisky

Media Agency: Wavemaker
Client Director: Leonora Beresford
Client Executive: Kellie Patrick

Edit House: ARC Edit
Editor: Phoebe Taylor
Conform: White Chocolate
Sound House: Rumble Studios
Sound Designer: Cam Milne
Sound Producer: Katie Harper

Photographer: Steve Greenaway