Easyflowers Saves the Day in Funny New Campaign

    Whenever you mess up, send flowers.

    By Asia Ad Junkie - Feb 22, 2021
    Easyflowers Saves the Day in Funny New Campaign

    Easyflowers has launched a new 30-second TV spot, “I Left Behind.” The ad was created in collaboration with The Core Agency and is a piece of a larger campaign that will run across TV, print, digital and social.

    Whether you forgot mom’s birthday or somehow didn’t notice the girlfriend’s new haircut for the ninth time, sometimes words just won’t cut it. In these all too familiar cases, a three-step remedy exists.

    1. Freak out
    2. Take out phone
    3. Order Easyflowers same day delivery

    And just like that, all is forgiven—that’s the gist of this clever new campaign out of Australia anyway.

    “It’s fantastic to be working with the Easyflowers team – people who clearly believe in the power of creative advertising to drive their business forward. There’s nothing more rewarding than seeing the results our campaigns deliver for entrepreneurial clients, and I know this new work will achieve the same for Easyflowers,” said Jon Skinner, founder and creative partner at The Core Agency.

    Of course, children forgotten in the driveway can’t be won over so easily, but that’s a problem for another day or 30-second spot.

    “We’re thrilled to partner with The Core Agency. They have extensive experience with digital brands and have created a fantastic campaign to communicate our message,” said Jacob White, deputy CEO.

    “The Easyflowers brand has long been considered Australia’s easy choice for delivering love in the form of flowers and we’re confident the team’s energy and creativity will keep us relevant with existing audiences, as well as engage new generations of customers to come.”


    Client: Easyflowers
    CEO: Jason Squire
    Deputy CEO: Jacob White

    Agency: The Core Agency
    Founder & Creative Partner: Jon Skinner and Christian Finucane
    Senior Copywriter: Kevin Macnamara
    Senior Art Director: Simone Parravicini
    Strategy Director: Andrew McCowan
    Business Director: Rebecca Turner
    Senior Account Manager: Max Whitehouse
    TV Producer: Bill Doig

    Production Company: AIRBAG
    Director: Ariel Martin
    Executive Producer: Alex Tizzard
    Line Producer: Megan Ayers
    DOP: Aaron McLisky

    Media Agency: Wavemaker
    Client Director: Leonora Beresford
    Client Executive: Kellie Patrick

    Edit House: ARC Edit
    Editor: Phoebe Taylor
    Conform: White Chocolate
    Sound House: Rumble Studios
    Sound Designer: Cam Milne
    Sound Producer: Katie Harper

    Photographer: Steve Greenaway


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