Lifestyle brand Eastpak has launched its 2023 global brand campaign expanding on its “Built to Resist” platform.
Working with independent creative agency Mutant, the brand created a multi-channel campaign with the proposition that with every bag coming with a 30-year warranty, it’s entirely possible that an Eastpak could still be around when mankind is exploring new terrain on Mars.
“Creating a brand campaign is something personal, especially to a heritage brand like Eastpak. It takes trust and partnership,” said Florence Blanckaert, Brand Marketing Manager at Eastpak.
“Mutant was the perfect partner and extension of our team in envisioning the future and creative interpretation of our iconic Built to Resist. Pushing the boundaries and keeping us all on our toes. We can’t wait to unveil the result.”
Mutant Founder and Executive Creative Director Odin Saillée added, “There are few brands with such an iconic and timeless baseline as Eastpak. This is the kind of stuff you live for as an agency: attaching your creative interpretation to the thread and showing the world what Built to Resist means in our current cultural climate.”
The campaign will run across several markets including South Korea and Japan in APAC.
Credits
Client: Eastpak
Client Team: Kelly De Block, Florence Blanckaert, Pete Winkworth
Agency: Mutant
Creative Director: Odin Saillé
Client Director: Innie Tran
Art Director: Usman Abdul
Design Director: Frank Schouwaerts
Design: Ben Boliau
Motion Design: Bob Van Den Audenaerde
Business Director: Maarten De Cuyper
Client Manager: Lina Mertens
Production Company: Bleunuit
Directors: Maky Margaridis & Tristan Feres
Producers: Ernest Bouvier, Maky Margaridis
Line Producer: Ernest Bouvier
Production Assistant: Nina Perquis
Photographer: Louis Lekien
Production Service: 24/7
Local Producer: Gunther Haase
Production Coordinator: Patrick Klosse
Production Assistan: Jaime Antonio Hernandez Perez
Location Managers: Poppy Ramos, Francisco García Mateo
Runners: Daniel Cabecera, Alberto Santana
First Director’s Assistant: Hugo Lebaillif
First Photographer Assistant: Elie Carp
Director Of Photography: Cyrille Hubert
Editor: Rémy Monti
Post-Production: Julien Mercier
Colour Grading: Arthur Paux
Sound Composition: Rémy Monti
Music: Siméon Viot & Rémy Monti
