EA Sports Launches Trailer for its Last FIFA Game

The film features appearances by Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish, and Chloe Kelly.

Client

EA Sports

Agency

Wieden + Kennedy

Blink Productions

FIFA 23 has been officially released worldwide for fans of the EA Sports franchise as it marks the last year of the long-standing EA-FIFA partnership.

Wieden+Kennedy Portland and Blink directors Vince Tigre and Marcus Cidreira (aka Jungle) have created a two-minute film featuring appearances by Kylian Mbappé, Sam Kerr, Zinedine Zidane, Vinicius Junior, Virgil van Dijk, Jack Grealish, and Chloe Kelly.

The film will run globally in more than 25 countries. Social media support includes versions made for huge global clubs like Real Madrid, Manchester City and PSG. OOH and digital will run in major global cities with creative that celebrates the stats and exploits of individual local footballers and clubs in the game.


 

News features include the addition of fictional character, Ted Lasso, and his AFC Richmond team from the Apple TV+ hit comedy series. They can also choose a real-world licensed manager or build their own manager to run AFC Richmond and create a player to join the AFC Richmond team.


Credits

CLIENT: Electronic Arts Inc.
PROJECT NAME: “Matchday”


 

W+K PORTLAND
ECDs: Ana Balarin, Hermeti Balarin, John “JP” Petty III
Managing Director: Jess Monsey
Creative Director: Sara Phillips
Art Director: Nate Nowinowski
Copywriter: Jason Scott
Head of Production: Orlee Tatarka
Executive Producer: Nicole Kaptur
Lead Integrated Producer: Danielle Magee
Associate Producer: Chloe Jarnac
Group Brand Director: Camille Cheeks-Lomax
Management Supervisor: Jane Han
Brand Executive: Demetrius Wallace, Hector Martinez
Creative Operations: Klarika Huszar
Design Producer/Print Producer: Jason Schwartz
Designer: LaShun Tines
Group Strategy Director: Nathan Goldberg
Group Media Director: Alex Barwick
Head of Business Affairs: Amber Lavender
Senior Business Affairs Manager: Kacey Kelley
Business Affairs Manager: Tristan Martin
Broadcast Traffic: Joe Chaath
Senior Creative Social Strategist: Janelle Wallace

ELECTRONIC ARTS INC.
Senior Director, Head of Creative: Paul Marr
VP, Brand: David Jackson
Director, Strategy: Ben Prout
Creative Director: Khoi Phan
Senior Creative: Alex Elms
Group Senior Producer: Anthony Doyle
Senior Producer: Andrew Gillooley
Senior Producer: Reza Vajihollahi
Senior Manager, Brand: Michael Bernardi
Director of Global Cinematics: Mattias Lindahl
Lead Cinematic Technica Designer: Jonas Gammelholm
Senior Producer: Marianne O’Reilly
Production Coordinator: Natassia Grieco
Lead Cinematic Artist, Animator: Skye White
Cinematic Artist, Animator: Julian Baquero
Cinematic Artist, Animator: Ivonne Solther
Senior Cinematic Tech Designer: Ashley Raj-Tye
Cinematic Tech Designer: Fabio Santos
Senior Cinematic Artist, Lighter: Rob Starr

PRODUCTION: BLINK
Production Company: Blink Productions
Director: JUNGLE – Vince Tigre, Marcus Cidreira
Director Assistant: Max McLachlan
Executive Producer: Paul Weston
Executive Producer: Patrick Craig
Producer: Corin Taylor
Production Manager: Sebastian Jowers
Production Assistant: Harry Hardwick
Director of Photography: Arnaud Portier
2nd Unit Director of Photography: J .P. Garcia
Production Designers: Tristan Martin & Simon Davis
1st ADs: Ben Gill & Javier Zamarano
Director (London Pick Up): Bob Harlow
Producer (London/ Manchester Pick Up): Emily Atterton
Production Manager (Liverpool): Anna Jones
Production Manager (London): Rosie Marchant
Production Manager (Manchester): Beatrice Warren

24/7
Producer (Madrid): Mario Padilla
Producer (Paris): Angela Gomez-Alba

EDITORIAL: CUT AND RUN
Editorial Company: Cut and Run
Editor: Ben Campbell
Editor: Sam Brown
Editor: Sally Cooper
Editor: Moss Eletreby
Assistant Editor: Lawrence Lakshmann
Assistant Editor: Trevor Clifford
Sr. Producer: Brian Mulvey
Managing Partner: Michelle Eskin
Executive Producer / Partner: Amber Farls
Head of Production: Brady Austin Fiero

VFX: THE MILL
VFX Company: The Mill
Executive Creative Director: Chris ‘Badger’ Knight
VP, Global Production: Misha Stanford-Harris
Executive Producer: Hillary Thomas
Executive Producer: Troy Smith
Producer: Tennyson Turner
Producer: Rebecca Pemberton
VFX Shoot Sup: Valentin Serafimov

COLOR: THE MILL
Company: The Mill
Senior Colorist: Daniel De Vue
Color Assist: Frederick Agyemang
Color Assist: Baptiste Carrara
Head of Production, Color: Brandee Probasco
Senior Color Producer: Christina de Guzman
Color Producer: Jackson Winkler

SOUND DESIGN / MIX: 750 MPH
Company: 750mph
Sound Design: Sam Ashwell & Mike Bovill
Mix: Sam Ashwell & Mike Bovill
Executive Producer: Martin Critchley

The Staff

The Staff

Gettin' it done.

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