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    Dutch Mill Girls Deliver In-Game Survival Packages to Boost the Power of Gamers

    By The Staff - May 14, 2020
    Dutch Mill Girls Deliver In-Game Survival Packages to Boost the Power of Gamers

    As in-game ads go viral among game players in with “The Secret Supporter”, Dutch Mill, a popular drinking yogurt brand in Thailand, has launched a new campaign promoting healthy drinks for Thais to happily endure the COVID-19 quarantine at home.

    The in-game concept, created by CJ Worx Bangkok, deploys an army of Dutch Mill girls to join a popular survival shooter game and helps players to win by giving out survival boxes to boost the player’s power.

    Per the release:

    Dutch Mill’s brand statement is that they always give benefits to their customers, providing energy and freshness to all Thai teenagers in their real-life or, via this campaign, even in the game.

    CJ Worx CCO Saharath Sawadatikom said in this game Dutch Mill sends in the army of Dutch Mill girls with the special missions.

    “No Violence, no competition, they just simply deliver in-game health care packages, by giving survival boxes, to boost the player’s power. Focusing on creating health benefits to refresh any players, to make gamers healthier than ever before.”


    Credits

    Advertised brand: Dutch Mill Group
    Advertising Agency: CJ WORX Bangkok

    Chief Creative Officer: Saharath Sawadatikom
    Executive Creative Director: Saharath Sawadatikom
    Creative Director: Natkanate Ruengrujmethakul
    Art Director: Saharath Sawadatikom, Natkanate Ruengrujmethakul
    Copywriter: Satawat Tangpuangporn

    Social Media Art Director: Pemika Yosakrai
    Senior Social Media Copywriter: Worawut Sengsoon
    Project Manager: Benjawan Sengtee, Jennisa Alisha
    Managing Director: Chawana Keeratiyutamonkul
    Business Consultant & Client Service Director: Warapan Pornphichitpan
    Account Manager: Wongsakorn Ubolsawadi
    Account Executive: Anchalee Tiyapornchai
    Business Consulting Director: Nichapat Ratanapraphat
    Strategic Planner: Suphaphich Nittayasak
    Digital Media Planner: Thanakorn Sangchan

     

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