Parents, want to put off that excruciating sex talk with your kids? Kids, want to avoid the most horrifying 5 to 10-minute interaction you could ever have with mom and dad? Well, you’re all in luck. Durex is jumping in and teaching us all about the birds and the bees.
We’re just kidding, you should probably still have that sex talk with your kids.
Nevertheless, year 2 of Durex’s sex-ed is here to make things all a bit less uncomfortable. The online program aims to reach some two million Indian adolescents between the ages of 10 and 19, educating them about safe sex, consent, and awareness.
The digital ecosystem includes an e-learning platform to deliver sessions to students across the states, with a rewards and recognition program to encourage schools, teachers and students to engage with the content.
The second year of The Birds and Bees campaign kicked off with an animated musical spot.
“The Birds and Bees Talk campaign is a colourful campaign that leverages the power of arts, music and culture to engage adolescents and youth in a fun-filled and positive manner. The TBBT anthem intends to convey that growing up can be fun and safe and sends a positive message that communicates the importance of the knowledge of power, protection and pleasure,” said Gaurav Jain, SVP, SoA, Reckitt.
“Through this campaign, we aim to raise awareness and make adolescents and the young LGBTQI population in the Northeast feel included and encourage community engagement.”