Durex Drops an FYP Video (For Your Penis) Via VaynerMedia

That Kid CG teams up with comedian Katie Haller and filmmaker Danny Chamberlain to break down the fallacy that bigger is better


Reckitt Benckiser (Durex)



Harlem Roots Productions

If there is any doubt about what the product being pitched is for – it’s for your penis. If you didn’t get that the first time, let’s say it again, and again.

So it goes in a fun new piece of campaign work from Durex working with VaynerMedia and That Kid CG, aka Craig Lashley, who works as a creative at VaynerMedia.

Comedian Katie Haller and filmmaker Danny Chamberlain also drop some rhymes and appear with CG in the campaign’s three-and-a-half-minute clip.


The idea was inspired by an ASMR unboxing video that prompted TikTokers to ask why it kept coming up on the For You page. Durex responded with The Real Meaning of FYP – For your penis. One more time.




Client: Reckitt Benckiser (Durex)
CEO, Reckitt-Benckiser: Laxman Narasimhan
SVP, Global Category Growth Officer: Olga Osminkina-Jones
Head of House of Durex: James Vickerstaff
Senior Brand Manager: Mathilde Capart
Global Brand Marketing Manager: Nicolò Scala
Global Head of Content & Publishing: David Lopez-Rotzetter
Global Marketing & Communication: Lewis Taffs
Associate Brand Manager: Luc Ponvert

Agency: VaynerMedia
Chief Creative Officer: Rob Lenois
Executive Creative Director: Aaron Howe
Group Creative Director: Mark Krajan
Senior Creators: Katie Haller & Danny Chamberlain
Creator: Craig Lashley
Chief Strategy Officer: Wanda Pogue
SVP, Strategy: Georgie Ramamurthy
VP, Strategy: Landon Brown
Senior Strategist: Joshua Goodman
Strategist: Ahmed Sabih
Managing Director: Lisa Buckley
SVP, Client Services: Jonathan Murtaugh
Vice President: Shahaab Quraishi
Account Director: Franziska Pugh
Account Executive: Issa Peña
Director, Project Management: Jocelyn Liang
Senior Project Manager: Anna Guo
Senior Producer: Stephen Sislen

Production Company: Harlem Roots Productions
Director: Wheaton Simis
Executive Producer & Managing Partner: Rodney Byerson

Post Production: Eva Nosidam Los Angeles
Editor: Sean Barrett
Executive Producer: Bobby Wittenberg

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