The Duolingo English Test has launched a campaign featuring students across India pursuing global education plans. The campaign, created by Kulfi Collective, includes OOH activations and influencer collaborations.
The campaign presents the stories of Purva from Nagpur, Shashank from Bangalore, and Vraj from Gujarat. The films follow the students’ experiences preparing for overseas education, including finding an English test and managing access in smaller cities. In each film, the Duolingo English Test is shown within the students’ journeys. The films close with the message “Your dream is our dream too.”
In addition to the films, the campaign extends across OOH media, from billboards and bus shelters to cab wraps and auto hoods across Ahmedabad and Surat, and influencer collaborations with Nihit Parekh, Naisargi Musale, Aditya Patel, Rohit Shah, Akash Mehta.
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Speaking about the campaign, Tara Kapur, Market Lead for Duolingo English Test in India, said: “These stories come straight from the heart of thousands of students who are chasing their dreams of studying abroad.
Through these films, we wanted to celebrate the determination and spirit of students across India. The Duolingo English Test has always stood for accessibility; breaking barriers of geography, affordability and opportunity. It’s a bridge that connects students to possibilities around the world. These films are our way of saying: your dreams matter, and we’re here to help you achieve them.”
Kulfi Collective’s Account Director, Pourush Turel, added, “Our approach was to highlight these students, their authentic narratives, and how the Duolingo English Test acts as an enabler for their dreams. This campaign captures the raw determination of three distinct students, each with unique dreams and visions for their future. All we had to do was showcase their drive and stories in the most authentic way possible.”
