Dubai Internet City in collaboration with Serviceplan Middle East has rolled out a new animated platform, ‘Where Minds Click.’ The campaign includes the launch film as well as posters, billboards, and social assets.
The campaign aims to highlight the sum of what Dubai Internet City stands for: a community where start-ups, entrepreneurs, students, and large multinationals are welcome to innovate and create great things together.
Dubai Internet City, which is one of the major innovation hubs of the Middle East, was established in 2000 and is now home to to over 1,600 companies ranging from iconic tech giants to up-and-coming startups.
The city’s new animated campaign highlights the innovation involved in all great pieces of technology and sells the Middle East hub as the place to make it all happen.
Conceived by Serviceplan Middle East and directed by Magali García in collaboration with animators; Magali García, Joëlle Carreño, Nacho Velasco, Iván Pais and Cristina Gutiérrez, it’s a sharp piece of animation.
“Dubai Internet City has always been a reference in the region for bringing together different people, businesses, skills and stories; nurturing and helping ideas on their way to becoming innovations,” said Andre Couto, Creative Director, Serviceplan Middle East.
“With a story that invite the viewer to think together with us, the idea from the outset was to create a product out of these connections, an animation that at the same time, takes the viewer on a seamless journey of different styles, while setting a refreshing young tone for Dubai Internet City’s new brand identity.”
Regional Agency Group: Serviceplan Middle East
Agency: Serviceplan Middle East
Agency Managing Director: Natalie Shardan
Head of Planning: Frances Valerie Bonifacio
Worldwide Executive Creative Director: Jason Romeyko
Executive Creative Director: Akhilesh Bagri
Creative Director: André Couto
Account Director – Vineeta Pulkit
Senior Art Director: Kunal Gagwani
Writer: Akhilesh Bagri
Head of Arabic: Khalil Haddad
Project Manager – Kenan Baki
International Communications Officer: Lee Sharrock
Client: Dubai Internet City
Managing Director: Ammar Malik
Executive Director Marketing and Communication: Reem Shaban
Marketing Director: Saad Yusuf
Marketing Manager: Abeer Khalid / Sophie Rassoul
Film Director: Magali García
Animator: Magali García / Joëlle Carreño / Nacho Velasco / Iván Pais / Cristina Gutiérrez
Illustrations: Magali García / Pedro Pablo Pérez / Jorge Artola / Serge García
Art Director / Stylist: Magali García
Music Composer: Aimar Molero
Sound Designer: Aimar Molero, Rudy
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