Accenture announced the expansion of Droga5 with the opening of an office in Tokyo and plans to open offices in Brazil and China in the next 12 months.
The move comes on the heels of Accenture Interactive’s recognition as the world’s largest digital agency network for the sixth consecutive year and Droga5 being named “Agency of the Decade” by both Ad Age and Adweek.
“Droga5’s expansion builds on the success of the new disruptive agency model we’ve pioneered and is a reflection of our continued investment in our clients and people in the Asia Pacific,” said Flaviano Faleiro, Accenture Interactive’s president for Growth Markets.
“Clients across the Asia Pacific region like us for our creativity, insightfulness, and purposeful work. We help them create transformative experiences that drive growth while also making a positive impact on their customers and employees. By adding Droga5’s unique capabilities and thinking to our market’s repertoire, we continue to strengthen the value and portfolio of experience-led transformation that we’ve been entrusted to run in the region.”
Masaya Asai will lead Droga5 Tokyo as its chief creative officer. Chris Burgess, who most recently served as Droga5’s business lead for Chase and Allstate, two of its largest clients, will serve as general manager. Dan Ng, former brand strategy lead for some of Droga5’s most award-winning work, including MailChimp and Facebook, will serve as head of strategy.
“Japan has long been a source of inspiration for anyone creative,” said David Droga, founder and creative chairman of Droga5. “It’s home to so many brands and visionaries known for their innovation, ingenuity, and integrity. It’s a natural place for us to open our next-gen office. We are grateful and excited for this future.”
Droga5 has been part of Accenture Interactive since being acquired by Accenture in 2019.
“Droga5 is expanding its global presence and global client base, and it’s exciting that it’s starting with Japan,” said Masaya Asai, chief creative officer, Droga5 Tokyo.
“The structure of our leadership team at Droga5 Tokyo allows us to be more locally and culturally fluent, so our work will have maximum impact. We’re also entering the market standing on the shoulders of a robust and talented workforce at Accenture Interactive Japan that is already helping hundreds of clients grow their businesses by leveraging data, technology, and innovation.”
