Creative agency Droga5 ANZ has appointed Emma Robbins as Executive Creative Director in Melbourne, effective July 2026. Robbins joins from M&C Saatchi, where she built a record of award-winning work recognized at Cannes Lions, D&AD, The One Show, and the Effie Awards. She has also judged shows nationally and internationally.
She has more than 30 years of experience working on Australian brands across healthcare, automotive, government, finance, and sport. In 2024, she was named winner of the Creative category at B&T’s Women In Media awards.
Robbins has mentored women in advertising through The Aunties Program and lectured at AWARD School. She also serves as a board director at Maddie Riewoldt’s Vision, an Australian research charity.
“Melbourne is an incredibly important market for us – creatively, culturally and commercially,” said Barbara Humphries, Co-Chief Creative Officer, Droga5 ANZ.
“Emma is exactly the kind of leader we want helping shape what comes next: someone with exceptional creative standards, strong leadership instincts and a deep belief in the power of creativity to drive impact.”
In her new role, Robbins will work alongside Michael McEwan, who leads Droga5 ANZ in Melbourne, and ANZ Co-Chief Creative Officers Damon Stapleton and Barbara Humphries.
“What makes Droga5 different is our borderless approach to creativity,” said Damon Stapleton, Co-Chief Creative Officer, Droga5 ANZ.
“We bring the best people to our clients’ problems, regardless of where they sit, connecting talent across markets in service of our clients’ businesses. Emma’s appointment strengthens that model and reinforces our commitment to building something special in Melbourne.”
“At Droga5, creativity sits right at the intersection of tech, data, and experience, like the centre point where all the different forces that make great work actually converge,” said Robbins.
“It’s that passion for culturally sharp, relevant and super effective work that I’m excited to help build with the team.”
