As part of a campaign to encourage blood donation in Sri Lanka at to support donation camps across the island, Mobilize Ceylinco Life has launched a campaign via Phoenix Ogilvy.
“At times of crisis, Sri Lankans flock to donate blood,” said a release fro the agency. “This was evident during the 30 years of conflict, and more recently during the April 2019 Easter bombings at churches and hotels. It represents civil society coming together to face a common adversity. However, as months pass and memories fade, people tend to forget the injured who may still be recovering and need continuous treatment, including blood transfusions.
Advertising Agency: Phoenix Ogilvy, Colombo, Sri Lanka
Chief Executive Creative Officer: Rajiv R. Menon
Senior Art Director: Rogger Kenneth Schales
English Copywriter: Rajiv R. Menon
Senior Account Manager: Imraz Shiblydeen